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Running Workfront so it stays useful as it grows.

Most struggling Workfront instances were configured correctly for a team that no longer exists. The fix is rarely a rebuild — it is intake, structure, permissions and reporting brought back in line with how the work is done now.

The short answer

Start here.

Workfront works when the way requests come in matches the way work gets delivered, and when reporting answers the questions leadership actually asks. Start by fixing intake and the data captured at intake — nearly every reporting, capacity and permissions complaint traces back to it. Then simplify structure, tighten permissions to roles rather than individuals, and retire the reports nobody opens.

Written for

  • Workfront system administrators, inherited or accidental
  • Marketing and creative operations leaders
  • PMO and portfolio owners reporting upward
  • IT owners of the Workfront instance
  • Teams whose instance grew past its original design
  • Organizations planning a Workfront expansion

01

Intake is the whole game

The request form is where data quality is either created or lost. If a requester can submit without the fields your delivery team needs, someone spends their week chasing context — and every downstream report inherits the gaps.

  • One request queue per audience, not per team that asked for one.
  • Custom forms that collect only what changes a decision downstream.
  • Conditional logic so requesters see five relevant fields, not forty.
  • Required fields tied to what reporting genuinely needs.
  • A named owner for each queue, with a routing rule behind it.

02

Structure that survives reorganizations

Portfolio, program, project and template structures should reflect how work is funded and prioritized, not the current org chart. Org charts change every year; funding models rarely do.

  • Templates for repeatable work, with realistic durations and roles.
  • Naming conventions applied consistently enough to filter on.
  • Custom fields governed centrally — every new field needs a reason.
  • A documented decision on what does and does not belong in Workfront.

03

Permissions and access by role

Permissions granted person by person become unmanageable and quietly become a security issue. Model access on job role, apply it through groups and access levels, and review it on a schedule.

  • Access levels mapped to a small number of real job roles.
  • Group and team structures that mirror how approvals actually flow.
  • Sharing defaults on templates so new projects inherit correctly.
  • A recurring review as people join, move and leave.

04

Reporting that answers the real question

Leadership asks about capacity, throughput and where things are stuck. Those answers depend on consistent data at intake and on people logging work honestly — so build the small number of reports that get read and make them accurate.

  • Start from the three questions leadership repeats, and build backwards.
  • Dashboards per audience: requester, delivery team, leadership.
  • Data quality checks that surface missing fields before reporting does.
  • Workfront Data Connect when the answers belong in your warehouse or BI tool.

05

Reviewing the current environment

Before changing configuration, we review the current environment: what is configured, what is used, what is abandoned, and where the process and the tool disagree. That review produces a sequenced list of changes with the disruptive ones scheduled deliberately.

  • Usage evidence, not opinions, about what is actually working.
  • A change list ordered by impact against effort.
  • Documentation your team keeps, in your language.
  • Training built into the change, not bolted on afterwards.

What goes wrong

The patterns we are called in to unwind.

A field for every request

Uncontrolled custom fields make forms unusable and reporting impossible. Governance on new fields is cheaper than cleanup.

Reports nobody opens

Dozens of inherited reports obscure the handful that matter. Retiring reports is real progress.

Configuration ahead of process

Automating an unclear process just makes the confusion faster. The process decision comes first.

One admin holding it all

When configuration knowledge lives in one head, every absence is a risk. Documentation and a second trained admin fix it.

Timesheets without a purpose

If nobody uses the hours data, people stop entering it accurately — and capacity reporting quietly becomes fiction.

Big-bang rollouts

Sweeping changes launched in one weekend get rejected. Sequenced changes with enablement land.

In practice

How this shows up in a Do Good Digital engagement.

The same senior practitioners who write this guidance do the work, and we teach as we go so the knowledge stays with your team rather than leaving with a consultant.

  • 01

    Managed Services: senior experts on a schedule that fits you — configuration, optimization, troubleshooting, training and integration strategy.

  • 02

    Implementations: implementing, optimizing or expanding Workfront around what is unique to you, with clear milestones through launch and Post Deployment Care after go-live.

  • 03

    Partnership Solutions: our team works as one of your own, following your ways of working, for staffing gaps, leaves of absence and surge needs.

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