01
Intake is the whole game
The request form is where data quality is either created or lost. If a requester can submit without the fields your delivery team needs, someone spends their week chasing context — and every downstream report inherits the gaps.
- One request queue per audience, not per team that asked for one.
- Custom forms that collect only what changes a decision downstream.
- Conditional logic so requesters see five relevant fields, not forty.
- Required fields tied to what reporting genuinely needs.
- A named owner for each queue, with a routing rule behind it.