Skip to content

Learn · Change & adoption

When a rollout stalls, the tool is usually telling you something.

Low usage is information, not a discipline problem. It usually means the new way of working costs someone more than the old one, or that nobody has been given a reason and the time to change. Both are fixable, and neither is the users' fault.

The short answer

Start here.

Design the change with the people doing the work, make the new path measurably easier than the workaround, and support it long after launch. Practically: involve real users in configuration decisions, train on their actual work rather than on features, give teams a named person to ask, and measure a small number of behaviors so you can see where support is needed.

Written for

  • Leaders sponsoring an Adobe rollout
  • Operations and enablement teams
  • Workfront and AEM administrators
  • PMO and process owners
  • Teams whose last rollout did not land
  • Organizations planning a phased expansion

01

Start with what the change costs each person

Every new process shifts effort. Someone gains visibility while someone else does more data entry. Name that trade explicitly and address it, because unaddressed cost is exactly where adoption stops.

  • Identify who does more work under the new process, and why it is worth it.
  • Remove a step for every step you add, wherever possible.
  • Design with the people affected, not for them.
  • Be honest about what will feel worse before it feels better.

02

Train on the work, not the features

Feature tours are forgotten within a week. Sessions built on the team's real requests, projects and assets are remembered because people leave having done their actual job in the new way.

  • Role-based sessions: requester, contributor, approver, administrator.
  • Live examples from that team's real backlog.
  • Short reference material at the point of need, not a 60-page manual.
  • Recorded walkthroughs for the people who join next quarter.

03

Support that continues after launch

Adoption is decided in the four to eight weeks after go-live, when people hit their first unusual case. That is when a named person who can answer quickly matters more than any documentation.

  • Office hours in the first weeks, at times the team can attend.
  • A clear route for questions, with a real response time.
  • Fast fixes for the friction found in week one, visibly delivered.
  • Post Deployment Care from a dedicated expert as work moves into steady state.

04

Measure a few behaviors, not everything

Pick the small number of signals that show whether the new way of working is happening, and read them as a prompt for support rather than as a scorecard for teams.

  • Requests arriving through the intended intake path.
  • Cycle time from request to delivered, before and after.
  • The share of work still routed around the system.
  • Where questions cluster — that is your next fix or training topic.

05

Build internal capability deliberately

Sustainable adoption needs people inside your organization who understand both the process and the configuration. That is why we teach as we build and document in your language, so capability does not leave when a project ends.

  • More than one trained administrator, always.
  • Documentation your team maintains, not a consultant artifact.
  • Champions in each team who answer the everyday questions.
  • A recurring review cadence to keep the configuration matched to the work.

What goes wrong

The patterns we are called in to unwind.

Announcing instead of involving

A change designed without the people doing the work gets rejected on contact with reality.

Training once, at launch

The questions that matter arrive in week three, and again with every new hire.

Leaving the workaround open

If the old path is still faster, people use it — and the data stays incomplete.

Usage dashboards as scorecards

Measurement used to judge teams stops being useful information and starts being a game.

One person carrying the knowledge

A single trained administrator makes every absence a risk to daily operations.

Declaring victory at go-live

Launch is where adoption starts. Support has to be funded past that date.

In practice

How we support change.

Enablement, training and change management support are part of how we work rather than an add-on line item — and our senior team stays available as your teams settle into a new way of working.

  • 01

    Managed Services: ongoing training, change management support and configuration adjustments as the work evolves.

  • 02

    Implementations: teaching-first delivery with milestones, plus Post Deployment Care where a dedicated expert helps with adoption, measuring value and planning ahead.

  • 03

    Partnership Solutions: an embedded practitioner inside your team during the period when support matters most.

Keep reading

Related guidance.

Workfront operations

Configuration decisions that make the new way of working easier.

Read

Content supply chain

Removing friction between the teams that hand work to each other.

Read

Adobe strategy

Sequencing change so teams absorb it.

Read