Managed Services
Access to senior Do Good Digital experts on a schedule that works for you — administration, configuration, optimization, troubleshooting, integration strategy, training and change management support.
ExploreMarketo Engage
Campaign operations that scale without more headcount.
We bring structure to Marketo — program templates, data hygiene, lead flow and reporting — and connect it to the intake and work management that feed every campaign.
The short answer
What we actually do here.
Marketo problems are usually operations problems: inconsistent program structure, unclear lead flow, and no connection between the campaign request and the campaign build. We standardize the build, clean up the data flow, and wire Marketo into the rest of your stack.
- Marketing operations leaders
- Demand generation teams
- Teams inheriting a messy instance
- Organizations aligning marketing and sales data
- Teams connecting Marketo to Workfront intake
- Leaders who need trustworthy campaign reporting
Problems this solves
The issues teams bring us most often.
Every program is built differently
Templates and naming conventions make builds fast, consistent and auditable.
Lead flow is a mystery
Scoring, routing and lifecycle stages documented and agreed with sales.
Data hygiene debt
Deduplication, normalization and field governance so reporting means something.
Requests bypass process
Campaign intake connected to Workfront so briefs arrive complete.
Reporting doesn't tie out
Attribution and performance reporting aligned across marketing and CRM.
Knowledge sits with one admin
Documentation, training and change management support across the team.
Capabilities
What that looks like in practice.
Senior practitioners, business process first, and documentation your team keeps. We teach as we build so the knowledge stays with you.
- Instance audit and remediation
- Program templates and naming standards
- Lead lifecycle, scoring and routing
- Data hygiene, dedupe and normalization
- CRM and integration strategy
- Campaign intake connected to work management
- Email, landing page and nurture operations
- Attribution and performance reporting
- Governance, permissions and workspaces
- Migration and consolidation support
- Training and enablement
- Ongoing campaign operations support
AI at Do Good Digital
AI that gets campaigns to market faster.
We use AI across campaign operations to remove barriers between the idea and the send — drafting, QA and analysis, with human review where it matters.
01
AI-drafted email, nurture and landing copy variants for human editing.
02
Claude-assisted QA on links, tokens, segmentation and compliance checks.
03
AI summarization of campaign performance into plain-language readouts.
How we engage
Three ways to bring us in.
The same expertise, purchased the way that fits your situation. Engagements blend, and you can move between them as priorities change.
Implementations & New Delivery
Implementing, optimizing or expanding the tool, built around what is unique to you — a teaching-first partnership with a client-first experience end to end, through to a successful launch.
ExplorePartnership Solutions
Hire our team to work as one of your own. We follow your ways of working, often on your email, for staffing gaps, leaves of absence and surge needs.
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